Courses on Media Management at Columbia Business School

Business School courses regularly supported by CITI Include:

B7217-001: Media & Information Management Instructor: Eli Noam

  • The course brings together many of the strands of the entire MBA program and applies them to the media sector. It covers business functions, tools and intellectual concepts across the communications industries. Topics are media finance; content production management; network economics; audience measurement; the pricing of information goods and licenses; intellectual asset management; media accounting and valuation; media HRM; media technology management; and entertainment law. In terms of format, the course provides lectures, cases and invited experts. It also uses the tools of electronic media: lectures are available online in video, audio and text formats, enabling off-site study.

B8599-007: International Media Business Instructor: Eli Noam

  • This course deals with the international aspects of communications industries and information flows. It provides tools and analysis for several media: film production and distribution; TV, cable and satellite; print and online publishing; global telecom and mobile networks; and broadband Internet. It covers such global topics as e-commerce; storage technology and music; transformation of old media; and entertainment law and intergovernmental regulatory policy; trade in copyrights and patents; privacy protection and international information flows. In terms of the format, the course provides lectures, cases and invited experts. Lectures are available online in video, audio and text formats, enabling off-site study.

B8254-001: Tools and Principles for Managing in the Information Economy and the Media Sector Instructor: Eli Noam

  • This half-course covers a subject that is crucial for management success in the future: how government policy and regulation affect the online-based industry and its users, and how the industry in turn can affect government action. The skill to navigate this interaction is critical to management in the emerging information economy, as well as to forward-looking policy making. The course takes an innovative approach, bringing together several strands of the MBA program, together with public policy and technology management, and applies them to the media and information sector. It aims to give students the MBA tools to run or use digital and online businesses in an environment full of government initiatives and restrictions. The course is valuable for future entrepreneurs, investors, creators, marketers, advertisers, users, and public officials.

B9377-005: Communications, Internet, & Media (Master Class) Instructors: Robert Atkinson, Raul Katz, Eli Noam

  • In this course, student teams act as consultants to client companies in the telecommunications, internet and media industries. The consulting projects will address real problems and opportunities facing the companies and will involve hands-on interaction with the management of the companies. Teams interested in entrepreneurialism will focus on the internet, new media, and content projects. Teams oriented to finance and strategy will work with telecom and media companies that are trying to adapt to new challenges. In the aggregate, the projects will provide understanding and skills for dealing with management challenges in a sector characterized by rapid change and boom-bust cycles, and to integrate the MBA curriculum with management practice in a feedback loop. In addition, early lectures will provide frameworks for how to do consulting and for thinking about the telecom/internet/media businesses in order to provide teams with a sufficient basis for their projects. These lectures will therefore cover such topics as the business dynamics, drivers, technologies, and policy framework of the telecom/internet/media industries. Throughout the course, classes will also include analyses of notable success and failure stories, with the participation of guest who are high-level insiders in the telecom/internet/media industries.

 

B8226-001: Developing Strategies for High Tech Firms Instructor: Raul Katz

  • This seminar explores strategy development and implementation, with a specific focus on international high technology industries (e.g., telecommunications, content distribution, software, electronics and semiconductors). This requires in-depth exploration of sector-specific dynamics with a tailored set of tools to ensure successful implementation. Issues driving complexity range from national/regional markets segmented by different stages of technological development to national regulatory frameworks constraining industry evolution, amplified by the management imperative to achieve competitive advantage in a global market.
  • The seminar examines the specific features of strategic management as related to international high technology firms, followed by in-depth focus on four critical issues. First, the alternative frameworks for competitive strategy formulation and implementation regarding the management of a multinational high technology company are discussed. Then, factors involved in making direct foreign investment decisions as well as cross-border mergers and acquisitions are examined. The next area of focus is the management of global innovation with regard to product development processes and regional customization. Special attention is given to global entrepreneurship, with a discussion of high technology start-ups. The final section turns to the public sector, with an examination of industrial policies and national technology competitiveness strategies.

 

Other Business School Courses in Media

The four Business School courses supported by CITI are part of a wider program on Media offered at the Business School. The Media Program courses offer a blend of theory and practice. To see a list of this year’s courses, visit the Media Program Curriculum.